Company
services
Visual Identity
Website Design
Scope
9 Weeks (September - November 2024)
Role
Freelance Visual Designer
Stakeholders
Olenka M, Founder of Haven Property Styling
Name, External Developer
Deliverables
Landing Page
Social Media
Email Marketing
OOH Marketing Campaign
Point of Purchase (Digital & Print)
Despite Haven’s strong word-of-mouth reputation, it lacked an online presence. I developed a modern brand identity and user-friendly website to establish credibility and differentiation in the crowded property staging market.
Impact
100%
On-Time delivery
65%
increase in Brand Trust (pre-launch testing)
96%
Task Success Rate (pre-launch testing)
Challenge
Haven needed a compelling brand identity and credible online presence to stand out. The challenge was to create a trust-driven website and brand that balanced authority with warmth.
Solution
Through a clean, intuitive website and sophisticated branding, we positioned Haven as an authoritative yet approachable leader in home staging.
Logo
Designed for maximum versatility, the logo complements Haven’s interior aesthetic while remaining clear across digital, print, and large-scale applications.
Typography
We chose Albert Sans for its modern clarity and readability, ensuring a professional yet approachable look. Canela, with its elegant contrast, adds a refined, editorial touch.
This pairing balances trust, sophistication, and usability, reinforcing Haven’s brand identity across all platforms.
Foundry
Google Fonts
Style
Sans Serif
Weights
Light
Regular
Semi-bold
Foundry
Commercial Type
Style
Serif
Weights
Light
Light Italic
Olive
HEX
#A8A894
RGB
168, 168, 148
CMYK
36, 28, 43, 0
Charcoal
HEX
#38312E
RGB
56, 49, 46
CMYK
64, 64, 65, 60
Linen
HEX
#EDE7E7
RGB
237, 231, 231
CMYK
6, 7, 6, 0
Ocean
HEX
#979ECO
Amber
HEX
#AE754C
Scandi
HEX
#BCA48A
Blush
HEX
#D8C8BC
The Visual Language
Approachable. Modern. Earthy.
A minimalist aesthetic and muted, nature-inspired palette reflect Haven’s commitment to serene, functional spaces.
Through SEO-driven content, social proof, and user-friendly navigation, we built a trustworthy, high-converting website.
Built in Webflow, the website features a scalable grid system that ensures a seamless user experience across mobile, tablet, and desktop. The layout adapts effortlessly, maintaining visual hierarchy and ease of navigation regardless of screen size.
Summary
KEY LEARNING
Don't wait for launch to assess metrics
Pre-launch testing revealed critical usability issues across our mobile site, allowing us to refine the experience before going live. This proactive approach saved time, reduced revisions, and ensured a smoother user journey.
COMPANY FEEDBACK
"I hired Kasiana to design my company's new brand identity and website. We're thrilled with her deliverables and her ability to work independently while understanding our needs and goals."
Olenka M
Founder, Haven Property Styling
