Wittner Retail Australia

Reimagining Retail: Transforming Wittner's In-Store Experience

CX

Spatial Design

Digital Design

Wittner Retail Australia

Reimagining Retail: Transforming Wittner's In-Store Experience

CX

Spatial Design

Digital Design

Wittner Retail Australia

Reimagining Retail: Transforming Wittner's In-Store Experience

CX

Spatial Design

Digital Design

Overview

Overview

Industry

Fashion Retail

Industry

12

Weeks

Weeks

(Apr - Sep 21)

(Apr - Sep 21)

My Role

Visual Experience Designer — Store Audit, Customer Experience (CX) Research, Interior Concept, Creative Direction, Marketing Rollout

Stakeholders

Philippa Luiz

Layla Lin

Paul Morrison

Pascale McBain Head of Marketing, Wittner

Mario Simunovic Head of Retail, Wittner

Catherine Williamson Chief Executive Officer, Wittner

Recognition & Awards

Gold WILD Design Awards '24

Silver Australian Design Awards '24

Silver Sydney Design Awards '23

Transforming the Wittner Booragoon store into a flagship destination that captivated a new generation of customers and elevated the brand experience. By seamlessly blending physical and digital touchpoints, we aimed to create a compelling retail environment that drove sales, increased customer satisfaction, and set a new standard for future store developments

Reimagining the Wittner experience, our mission was to transform the Wittner Booragoon store into a flagship destination that not only captivated a new generation of customers but also elevated the overall brand experience. By seamlessly blending physical and digital touchpoints, we aimed to create a compelling retail environment that drove sales, increased customer satisfaction, and established a scalable model for future store developments.

Reimagining the Wittner experience, our mission was to transform the Wittner Booragoon store into a flagship destination that not only captivated a new generation of customers but also elevated the overall brand experience. By seamlessly blending physical and digital touchpoints, we aimed to create a compelling retail environment that drove sales, increased customer satisfaction, and established a scalable model for future store developments.

Impact

21%

increase in Store Sales

14%

increase in Average Order Value (AOV)

65%

increase in Customer Satisfaction (CSAT)

320%

increase in Social Media Engagement

Summary

Summary

Key Learning #1

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Key Learning #2

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Feedback

"The challenge was to create a brand identity and website that combine creative visuals and layouts with functional aspects of the brand."

"The challenge was to create a brand identity and website that combine creative visuals and layouts with functional aspects of the brand."

"The challenge was to create a brand identity and website that combine creative visuals and layouts with functional aspects of the brand."

Catherine Williamson

Chief Executive Office, Wittner Retail Australia

Based in Melbourne.
Available Australia-wide.

Instagram
(Coming soon)

© 2025 Kasiana Mandyczewsky. Website designed and built with Framer.

Based in Melbourne.
Available Australia-wide.

Instagram
(Coming soon)

© 2025 Kasiana Mandyczewsky.
Website designed and built with Framer.

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